Maximize Your Real-Time Bidding ROI: Top 10 Missed Opportunities
RTB is a huge opportunity, but also a huge challenge. Already, over a third of digital ads are bought programmatically, and that percentage will rise to nearly 100% in years to come. As marketers embrace RTB, they continue to make mistakes, but there are many opportunities to increase ROI.
In this session, you will learn:
The biggest RTB mistakes and how not to make them.
How to improve targeting, increase cross-campaign integration, and optimize ads based on real-time interactions.
How to use RTB to follow, reach, and convert target audiences no matter where they go on the web, maximizing ROI by only buying the highest impact ads for every instant.
How top advertisers are using Big Data analytics to crunch petabytes of data behavioral, click, traffic, purchase, and intent data to make RTB buys ultra-precise.
Anne F. Kennedy, President, Author and International Speaker, Outlines Venture Group
Eshwar Belani, VP, Products and Business Development, Rocket Fuel
John Mracek, CEO, NetSeer