New on the scene at NetSeer is Jeremy Wallace, our director of programmatic media sales. Jeremy is chartered with expanding NetSeer’s market presence with advertisers and digital agencies on the East Coast, where he’ll apply his deep knowledge of the buy-side media space amassed over the course of a 15-year career.
Jeremy joins NetSeer following a long tenure as director of advertising sales at Netmining. While at Netmining, he put his customer-driven approach to work by cultivating new relationships with digital agencies, major brand retailers and e-commerce decision makers for the company’s data-driven targeting platform in the New York and Mid-Atlantic markets.
Previously, Jeremy was a top sales performer at Undertone Networks, growing and servicing a client base of major ad agencies and Fortune 500 companies. Rounding out this experience were senior posts where he generated great results for companies such as IMAGINOVA/Space.com, and Venture Direct Worldwide.
We asked Jeremy what made NetSeer rise to the top when he was considering his next move. Here’s what he had to say:
“I’m such a believer in the power and potential of programmatic media. Taking a look at the overall buy-side landscape, NetSeer really stood out for offering much more than broad audience segments tied to an algorithm. It is easy to see how advertisers can realize a tangible boost and tap efficiencies with Concept targeting, since it’s tied to the mindset and intent of consumers. And, it’s great to be on the premium side of the programmatic equation.”
Here here, we couldn’t agree more.
Jeremy is based in NetSeer’s Flatiron offices in New York. Welcome aboard!