Media and Murder: By the Numbers

Presenter: Dr. Vwani Roychowdhury, co-founder and chief scientist at NetSeer, and professor of big data at UCLA.

This session dives into predictive technology for marketers and will take you from genes to memes as we discuss how mathematical algorithms that emulate human cognition can interpolate between ideas to derive meaning and intent. Hear evidence as to how this type of “organic algorithm” can glean insight and be predictive of a consumer’s mindset. Using a recent study to illustrate, we’ll discuss how the same approach using predictive technology can be applicable to map behaviors and intent for consumers and serial killers.

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