NetSeer, a provider of high performance concept-based advertising solutions, has named Kit Simon, an accomplished industry sales executive with an extensive record of unparallelled team-building and revenue growth, as President of Media. In this new role for the company, Simon will report to NetSeer CEO John Mracek.

Simon joins NetSeer at a time when the company’s proprietary audience-based media platform has witnessed significant momentum in fueling multi-channel campaign success.

In her new role as president of media, Simon will lead a team in expanding media and data sales to agencies and advertisers around the company’s proprietary media product suite. NetSeer’s media product suite includes direct media sales as well as sales of NetSeer’s proprietary audience segments. Currently, NetSeer works with leading advertisers across all major verticals including Auto, Finance, Consumer Products, Technology, Health and Education.

“Marketers and agencies nationwide want to leverage NetSeer’s highly sought after audience segments, particularly, our concept-based “look-alike” models to improve their large-scale campaign results,” said Mracek. “Kit’s exceptional achievements in selling complex digital ad products will be a valuable asset for our continued growth. The proven experience that Kit brings to the team, coupled with NetSeer’s ongoing technology innovation, will continue to position us as a leader in the industry.”

Ad Technology Firm Hires Sales Leader to Scale
Its Audience-based Media Solutions to Brands and Agencies Nationwide.Read the news release.