Behnam Rezaei’s mind is like a sponge. With his robust background in electrical engineering, he soaks in all things related to the technical details of marketing, from prospecting best practices and attribution modeling to designing a new concept targeting engine for boosting client conversions.

Rezaei is the founder and CTO of NetSeer, a programmatic platform focused on utilizing patented concept targeting approaches to reach new users online at the right place and time. Rezaei has numerous insights to share with marketers on measuring attribution, avoiding cookie bombing and the role of humans in technology-driven campaigns.

Read Pt. 1 of the interview

Read Pt. 2