NetSeer, a provider of premium concept-based audience and online media solutions for publishers and advertisers, has named Brian McAllister, a proven expert and leader in revenue optimization and business analytics as Vice President of Media Operations. In his new role, McAllister will report to NetSeer CEO John Mracek.

McAllister joins NetSeer with more than a decade of experience in analytics-focused leadership roles on behalf of search, media and startup companies. He has achieved substantial success in growth and led transformative analytics, revenue, and new business teams that frequently bested company goals. McAllister’s appointment comes on the heels of NetSeer’s recent announcement of Kit Simon joining the organization as the company’s new president of media earlier this year. In Q2 of 2015, NetSeer was featured by Gartner in its Market Guide for Marketing Data Providers, an assessment and recommendation tool for digital marketers.

In his new role as vice president of media operations, McAllister will lead a team in developing and optimizing revenue strategies around NetSeer’s proprietary media product suite designed to keep the company on the forefront of online media performance while also maximizing campaign ad spends for every client. NetSeer’s direct response and brand product media solutions that build on their proprietary “lookalike” audience segments, contextual mapping, and InImage Ads, among others.

Concept-Driven Predictive Analytics Firm Hires Proven Revenue Optimization & Analytics Leader to Maximize Performance and Profitability of Its Premium Media Product Suite Read the news release.