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Corbis, the Bill Gates company which owns 100 million images and more than 800,000 video clips, is pairing up with contextual ad targeting firm NetSeer to launch a global programmatic platform that will allow advertisers to programmatically target and buy in-image ad content and allow publishers to monetize their photos and videos.

Both companies said the platform will improve user experience by providing relevant, context-sensitive ads directly in line with content.

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