By Behnam Rezaei, CTO and Co-Founder, NetSeer

There is no doubt that digital advertising has been a boon for many companies and industries. Allowing for greater measurement, targeting and access to consumers than ever before, it’s hard to uncover any drawbacks in its practice. There is room for improvement, however, especially in three areas, which I see as digital advertising’s most critical pain points. These include the use of inaccurate attribution models to justify fake ROIs, consumer data leakage and poorly targeted ad messaging.

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