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By John Mracek, CEO, NetSeer

So you’re a marketer who’s mastered retargeting. You’re reaching your current and former customers, anyone who has visited your website or downloaded your app, and even those who have merely done a search within your broad product category. That adds up to a large pool of prospective future converters, but it’s a finite one that limits potential growth.

Read the full article at The Makegood