by Brian McAllister, Op-Ed Contributor
Why is the NBA now allowing teams to sell corporate logos on players’ uniforms? Because viewers’ eyes are on the Golden State Warriors Stephen Curry dribbling the ball up the court, not on the sidelines where ad messages are scrolling. It’s the same online.
Where should your ads be? Where the eyes are!
Today’s online world of long scrolling pages, multiple image slide shows and Pinterest-like card layouts poses challenges to ad buyers seeking high-impact targeted ads actually seen by end users.
While industry viewability metrics tell buyers which ads can be viewed, advertisers want more than that — a guarantee that their ads will not be missed.