by John Mracek
Behind everything we do is a need that wants to be satisfied.
Or so theorized Abraham Maslow, the American psychologist whose motivational theory in psychology argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a pyramid.
So now let’s talk about ad tech.
To put it in the context of Maslow’s Hierarchy of Needs, could the evolution of viewability metrics, given the increasing focus on cross-platform viewability standards, be a sign that digital marketing is finally evolving beyond “safety” and “survival?”