News

Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising?

Smacking users with pre-roll after pre-roll (many times the same ad) when they watch shorter videos on a site is not only bad for user experience, but can also negatively effect brand opinion. At the same time, forgoing that sweet pre-roll revenue is hard on a pub’s bottom line.

Check out the interview here.