Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising?

Smacking users with pre-roll after pre-roll (many times the same ad) when they watch shorter videos on a site is not only bad for user experience, but can also negatively effect brand opinion. At the same time, forgoing that sweet pre-roll revenue is hard on a pub’s bottom line.

Check out the interview here.