In The NewsJune 14, 2013 - MediaPost
PROGRAMMATIC PREMIUM CAN'T TRULY BE PREMIUM WITHOUT CONSIDERING CONTEXTRTB should be the best thing that ever happened to our industry, but it’s not living up to its potential.... ...Read more June 11, 2013 - iMedia Connection
ADDING PAID MEDIA TO EARNED AND OWNED FOR UNPREDICTABLE BREAKING NEWSIn today's world of non-stop reportage, social journalism, and grab-and-go newsfeeds, brands need to respond to breaking news quickly. Financial firms likely have a vested interest in an economy threatening to fall off a cliff, while a home furnishings company may want a voice around sudden news of housing-market improvements..... ...Read more June 7, 2013 - BizReport
PLATFORM MAY OFFER SOLUTION TO BANNER BLINDNESS PROBLEMIn 2012 more than $37 billion were spent on ads in the US, with more than 5 trillion display ad impressions served. And, while consumers see 63 ads per day on average only about 8% are clicking on those ads.... ...Read more June 5, 2013
NetSeer’s Rapid Response Digital Advertising Service Gives Brands a Relevant, Timely Voice Around Unpredictable News and Events Empowers Brands to Respond Immediately, at Scale, with Opportune or Crisis-Driven Brand Messaging
MOUNTAIN VIEW, CA (June 5, 2013) — NetSeer™, the originator of Concept Targeting, today announced its new Rapid Response media service, which empowers brand marketers and agencies to quickly launch highly strategic digital advertising campaigns in response to unpredictable news and events. ...Read moreMay 31, 2013 - Mobile Marketer
MOVING BEYOND THE COOKIE – DEPENDENT ECONOMY ON MOBILEMobile advertising is beginning to mature, but still has a way to go. We have witnessed broadscale consumer smartphone and tablet adoption amid predictions that mobile phones will outship PCs this year ...Read more April 18, 2013 - Adotas
TODAY'S BURNING QUESTION: IAB INTERNET ADVERTISING REVENUE REPORT (Pt. 2)Today, we're asking our esteemed panel of thought leaders the following Burning Question: "What are your thoughts about Tuesday's IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?" Here's how they've responded: ...Read more February 5, 2013 - Letter from the CEO
SERVICES RESTORED AFTER MALWARE ATTACK ON CORPORATE WEBSITEOn the morning of February 4th, we received alerts that our 3rd party hosted corporate website (netseer.com) was hacked and infected with malware. Consequently, Google added our domain to the list of malware affected websites and Chrome and some other browsers started blocking any sites that had the 'netseer.com' code. Our ad serving infrastructure is completely different from the corporate website but shares the same domain (netseer.com.) So although the malware never impacted the ad serving all our ad serving partners saw Chrome and other browsers flagging malware warnings to users. ...Read more October 17, 2012 - DoubleClick Advertiser Blog by Google
CASE STUDY: AD EXCHANGE HELPS NETSEER BUILD BRANDS AT SCALEUsing concepts and not keywords, NetSeer scans the content of web pages to understand their true meaning to find the best ad placements for brand campaigns across the web. No wonder clients like AT&T, General Mills, BP, and Dell have asked NetSeer to help them promote their brands in the programmatic advertising channel. ...Read more
Read full case study.
April 19, 2012 - Adotas
WHY "DO NOT TRACK" PROBABLY WON'T KILL THE ONLINE AD INDUSTRYYou may have seen the recent New York Times article about the Federal Trade Commission’s just-released report outlining its recommendations for protecting consumer privacy. Within that report is a warning issued to technology and advertising companies regarding a “Do Not Track” mechanism ...Read more April 10, 2012 - Adotas
A QUALITY-BASED APPROACH FOR HIGHER PERFORMANCE ON THE EXCHANGESAs the fourth and last installment of this series on the value of the ad exchanges (you can read the first three here, here and here), we’ll look at how taking a more “quality-based approach” to buying media on the exchanges can dramatically improve performance. ...Read more March 19, 2012 - Adotas
DRIVING BRAND LIFT VIA THE EXCHANGESFor my third installment of this series on the value of the ad exchanges, here’s a real-world example of how the exchanges not only provide good value, but can prove a positive branding component. What started as something of an experiment ended with impressive brand lift for the city of New Orleans, and with a very happy client. ...Read more March 12, 2012 - Adotas
REACH AND PERSISTENCE: WHY EXCHANGES WORKWe’ve been seeing plenty in the ad trades lately about brand advertisers and how quickly their embrace of digital advertising will reach critical mass. Some have even asked whether or not digital would actually wait for brand advertisers to make up their minds and get online in a meaningful way....Read more February 23, 2012 - Adotas
CLEARING UP LINGERING QUESTIONS ABOUT THE AD EXCHANGESAd exchanges often get a bad rap — they have a reputation for handling less-desirable inventory, and for using less-than-ideal targeting methods. But NetSeer CEO John Mracek says there’s a lot of potential in the exchanges — that they’re more legitimate and effective than you might think....Read more December 2, 2011 - MediaPost
CASE STUDY: NEW ORLEANS GETS HUGE LIFT WITH ONLINE ADSThe New Orleans Travel Marketing Corp. enlisted the help of NetSeer and Vizu to evaluate several online ad campaigns. NetSeer’s contextual targeting was evaluated via a Vizu survey. The data showed a 55% brand lift between a control and an exposed group when asked the single question of how likely they are to consider New Orleans as a vacation destination. And "very likely" got a 72% lift....Read more October 19, 2011 - Adotas
NETSEER IMBUES RETARGETING WITH CONCEPT-BASED CONTEXTUAL TARGETINGJudging by what I hear at conferences, it’s becoming evident that a lot (NetSeer CEO John Mracek says the majority) of audience-targeted ad-buying on exchanges is going toward retargeting. And while companies such as AdSafe and DoubleVerify have introduced pre-bid verification technology for DSPs, ad networks and exchanges, chances are still high that a brand reaching out to a cookied consumer may have an ad show up in an unsavory environment, or an embarrassing spot for the brand (e.g., the old airline ad next to news story of a plane crash)....Read more October 13, 2011 - Semantic Web
NETSEER ANNOUNCES BRAND-SAFE RETARGETINGAd technology company NetSeer has announced “the introduction of brand-safe retargeting for display advertisers. By using its patent-pending contextual technology to identify key concepts deep into web pages, NetSeer is able to offer the best, most comprehensive brand safe retargeting solution in the industry, verifying content before placing ads, ensuring that an advertiser’s brand will not be degraded by appearing on a site with objectionable or sensitive content....Read more August 30, 2011 - iMedia Connection
THE HYBRID FUTURE OF ONLINE AD TARGETINGIf marketers want more effective online ad campaigns, targeting methodologies need to improve. We all want campaigns that are 100 percent effective -- delivering perfect messages to perfect audiences at the perfect time in the perfect environment. But as we all know, this goal is unrealistic....Read more August 11, 2011 - MediaPost
HOW A 'POLITE' MOBILE PAID-SEARCH AD UNIT TAKES ON GOOGLE, APPLEThe fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. Take Pandora, for example. The founders of the Internet radio company conceived it from a similar idea, the Music Genome Project -- which set out to identify nearly 400 attributes to describe songs and create a complex mathematical algorithm to organize them....Read more August 11, 2011 - Adotas
NETSEER PUSHES CONCEPTS, NOT KEYWORDS, FOR CONTEXTUAL TARGETINGAt an abstract level, graph theory is about representing the relationship between nodes (interconnected objects) and edges (the lines that connect them). Applied to the web, the nodes are the pages and the edges are contextual concepts; rendering the web of conceptual relationships across the Internet is a massively complex process, and can make for some really messy images:...Read more August 11, 2011 - MediaPost
MOBILE THEORY OFFERS ADSENSE ALTERNATIVE
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost monetization.
The move extends NetSeer's "concept-based" ad technology to the mobile Web, allowing sites to serve relevant ads based on an analysis of Web page content....Read more
TAKING CONCEPT-BASED ADVERTISING TO MOBILE PLATFORMS
If the future of web content is mobile, so too then goes the future of advertising. Mobile ad network Mobile Theory and ad technology company NetSeer want to be there for that future....Read moreAugust 10, 2011 - Digiday
HYPEBUSTERS: AUDIENCE TARGETING IS OVERRATED
Everyone thinks audience targeting is the new black. But it’s really becoming so 15 minutes ago. It promises what every advertiser dreams of: deliver perfect messages to perfect audiences at the perfect time in the perfect environment. The problem is this is wishful thinking. ...Read moreJuly 19, 2011 - AdExchanger
NETSEER EXPANDING BEYOND CONTEXTUAL LINKS TO MEDIA BUYING SERVICES SAYS CEO MRACEK
John Mracek is CEO of NetSeer, a contextual ad technology company whose products include media buying services and a contextual links ad network. NetSeer has had $14.4 million in investment to date from Mission Ventures and Onset Ventures.
How has the company’s overall strategic plan evolved since last we spoke in December of 2009?
JM: Since we last talked, we were in the process of building out what we now call our ConceptLinks business, which is a monetization unit for publishers that turns display into search. ...Read moreMay 15, 2010 - MediaPost
ADIFY LICENSES NETSEER TECHNOLOGY TO LIFT AD CONVERSIONS
The ad industry continues to automate systems to squeeze every dollar from campaigns to improve return on investments. Ad network Adify will announce this week that it has licensed NetSeer's Contextual Services and concept-based analysis technology to better predict sites where ads will attract consumers to produce best.
Knowing how to sort through the millions of Web sites to discard those with dribble and keep the ones with great content has become an art. NetSeer aims to help Adify find those sites to help clients gain the best ROI. John Mracek, chief executive officer at NetSeer, says contextual signals, when done correctly, can play an important role in increasing performance and understanding consumer intent....Read moreFebruary 21, 2010 - Mediaweek
MOCHILA OFFERS PARTNERS NETSEER AD TECHContent syndicator Mochila has entered into a partnership with contextual advertising firm NetSeer in an effort to bolster the relevancy and effectiveness of its ad offerings.
Mochila distributes content packages from publishers such as Investor's Business Daily to local Web sites, aggregators and portals. Typically, those content packages are bundled with ad inventory, which the content partners sell to advertisers, splitting the revenue with Mochila...Read moreDecember 11, 2009 - Digiday: Daily
NETSEER LOOKS TO GENOME FOR TARGETING MODELS
Lest you think that this business of content and advertiser targeting is a simple matter of Internet coding, think again. At least one company is building its technology modeled on the most complex realms of the human genome itself. The company, NetSeer, says targeting can match human cell biology in terms of complexity and effective growth.
"When you look at the data of how genes regulate proteins you start to get a different sense of connections and groupings," says John Mracek, recently-named CEO of NetSeer. "We have adapted research from the genome to develop mathematical tools that cluster pages into high connectivity groups that goes beyond the simple keyword search."...Read moreDecember 10, 2009 - AdExchanger
NETSEER ON CONCEPT-BASED ADVERTISINGConcept-based advertising sounds a lot like semantic or contextual. Is the "secret sauce" the real-time identification of concept categories like "Italian food" or "headphones"?
The secret sauce is the ability to algorithmically, and therefore scalably discern concepts on a page as well as determining related concepts "off page." Categorization is just a crude approximation of what NetSeer's technology does. Unlike first generation contextual, which is largely keyword-driven based on the page being analyzed, or semantic which tries to leverage Natural Language Processing (NLP), NetSeer's concept-based approach takes a top down approach to analyzing concepts in the context of how they are used in the entire web...Read more
Press ReleasesSeptember 27, 2012
DAVID CARLICK JOINS NETSEER BOARD OF DIRECTORS Digital Media Veteran to Help Fuel Concept Advertising Revolution
SANTA CLARA, CA — NetSeer today announced that David Carlick, Chairman at ReachLocal (NASDAQ RLOC), has joined its Board of Directors. NetSeer’s patented concept matching technology suite is rapidly advancing the way digital media is bought. By mapping the concepts that matter most to brand marketers, NetSeer aggregates relevant display, mobile, and video inventory to create a premium content channel without sacrificing scale. ...Read moreMarch 20, 2012
PETER HORN JOINS NETSEER AS CRO Digital Media Veteran to Oversee Expanding Sales/Business Development Team, Lead Next Phase of Company Growth
SANTA CLARA, CA (March 20, 2012) — NetSeer, a leading provider of contextual targeting solutions, announced today that Peter Horn, a veteran in the areas of digital media and emerging businesses, has been appointed Chief Revenue Officer (CRO) of the company, joining CEO John Mracek in leading the company into its next phase of growth. ...Read moreOctober 12, 2011
NETSEER, INC. ANNOUNCES BRAND-SAFE RETARGETING ON THE AD EXCHANGES First-ever brand-safe retargeting and proactive screening capabilities complement NetSeer's industry-leading contextual targeting solution, offering content relevance at ad exchange scale and efficiency
SANTA CLARA, CA (October 12, 2011) — NetSeer, a leading provider of contextual targeting solutions, has announced the introduction of brand-safe retargeting for display advertisers. By using its patent-pending contextual technology to identify key concepts deep into web pages, NetSeer is able to offer the best, most comprehensive brand safe retargeting solution in the industry, verifying content before placing ads, ensuring that an advertiser’s brand will not be degraded by appearing on a site with objectionable or sensitive content ...Read moreAugust 10, 2011
MOBILE THEORY AND NETSEER PARTNER TO LAUNCH MOBILE ALTERNATIVE TO GOOGLE ADSENSE Mobile ConceptLinks carries patented smart technology that precisely delivers relevant text links and improves user experience
NEW YORK, NY (August 10, 2011) — Mobile Theory and NetSeer today announced Mobile ConceptLinks, a joint offering that will change the competitive landscape of mobile advertising by providing publishers with the ability to monetize 100% of their mobile traffic. Mobile ConceptLinks is a new advertising product that uses proprietary contextual technology to infer search intent on mobile pages and then deliver relevant advertising.” ...Read moreApril 20, 2011
MARTINI MEDIA, NETSEER TEAM TO TARGET RICHEST AUDIENCE ONLINE Deal paves road to personalized advertising to the most affluent consumers where they devote their time, energy and money.
NEW YORK, NY (April 20, 2011) — Martini Media (www.martinimediainc.com), the digital platform that engages the $100K+ audience where they work and play most, will now target ads according to reader/viewer intent. The capability comes via a licensing deal with NetSeer (www.netseer.com), whose technology now lets publishers and advertisers see all the content on a Web page and understand the advertising environment it creates.
“This is a quantum leap for marketing,” said Skip Brand, CEO of Martini Media. “We can now target ads to the richest, hardest to reach people online the way they actually view media. And we can do it through the enthusiast sites proven to generate the greatest impact on brand awareness, preference and purchase.” ...Read moreNovember 18, 2010
AD TARGETING TECHNOLOGY FIRM NETSEER LAUNCHES GENERAL AVAILABILITY OF CONTEXTLINKSRelevant Search Suggestions Pre-Qualify Audiences to Drive Clickthrough Rates of up to 80 Percent and Deliver Incremental Revenue for Publishers
Santa Clara, CA - November 18, 2010 - NetSeer Inc., a technology company focused on next generation concept-based ad targeting solutions, today announced the general availability of ContextLinks, a solution to create an incremental revenue stream for publishers. ContextLinks appear as contextually relevant text based search suggestions on a website, and by inferring search intent from the dynamic page content on the site, help convert passive browsers to active searchers.
ContextLinks are designed to utilize existing white space on a page or as an option for monetizing remnant display inventory. Appearing as navigational units on a page and serving relevant suggestions tied to an article or content, ContextLinks acts as a tool for the user to further discover information while browsing. When a user clicks on a suggested topic, they arrive at the sponsored search results response page on the topic of interest.
"The core proposition of ContextLinks is its ability to give the user added value, extending the content of a site by offering relevant, high quality links," said Bill Matthews, VP Business Development at NetSeer. "The relevance of the suggestions generated by NetSeer encourages more user engagement, optimizing the click-through revenue for publishers and building user loyalty." ...Read moreMay 18, 2010
ADIFY ANNOUNCES STRATEGIC PARTNERSHIP WITH NETSEER TO ENHANCE ADVERTISER SOLUTIONS ACROSS NICHE SITES NetSeer's Contextual Targeting Technology Enhances Adify's Mid-tail Audience Insights
NEW YORK - May 18, 2010 - NetSeer, Inc. has entered into a strategic agreement with Adify, the premier vertical ad network management and media services company. Under the terms of the agreement, Adify has licensed NetSeer's Contextual Services and concept-based analysis engine to enhance the exclusive advertiser solutions provided through Adify Media, which help advertisers target quality niche sites in the Internet's mid-tail. Adify will leverage NetSeer's unique categorization abilities and KnowledgeBank™ to improve Adify Media capabilities and insights.
"By combining Adify's internal data with NetSeer's groundbreaking targeting technology, we will greatly enhance our ability to bring advertisers to the most passionate and appropriate content, where they can deepen consumer engagement with their brands," said Jim Larrison, Chief Revenue Officer at Adify. "After evaluating several alternative technologies, we selected NetSeer due to the quality of their results as they consistently outperformed the others we considered. As the Adify network continues to grow and evolve, we are pleased to announce our partnerships with companies that support these goals, like NetSeer."...Read moreFebruary 22, 2010
MOCHILA ANNOUNCES STRATEGIC PARTNERSHIP WITH NETSEER TO FURTHER DEEPEN CONSUMER ENGAGEMENT WITH BRAND ADVERTISERS Premier ad-supported content syndication platform to enhance client offerings using next-generation concept-based targeting technology
NEW YORK – February 22, 2010 – Mochila, a premium content syndication technology platform and network, has entered into a strategic agreement with NetSeer, an ad technology company that determines user intent from a Web page with better accuracy and improved performance as compared to traditional search. Under the terms of the agreement, Mochila has licensed NetSeer's concept-based advertiser and publisher solutions.
NetSeer takes a unique scientific approach to identifying Web-derived "concepts" and then applying that knowledge to a single Web page. Using this concept-based approach, Mochila's Ad Impact Platform (AIP) will serve content-based ad units that are more accurately tailored to the user's immediate needs than ads targeted by context keywords. Mochila will enhance its AIP offering with this technology to deliver relevant ads within its already targeted content. ...Read moreDecember 10, 2009
UNDERSTANDING THE GENOME PROVIDES NEW DNA FOR INTERNET ADVERTISING PLATFORMS Context-based Approaches Will Be Supplanted by Concept-based Targeting, says NetSeer CEO, and Here's How
SANTA CLARA, CA – DECEMBER 10, 2009 – Despite the tremendous success and clear technological achievements of context-based Internet advertising platforms, Internet advertising can become far more effective than it already is, believes John Mracek, recently-named CEO of Silicon Valley's NetSeer. And the answer lies, he says, in leading-edge technologies that are being used to understand cell metabolism, and the human genome. ...Read more
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