News
In The News
December 2, 2011 - MediaPostCASE STUDY: NEW ORLEANS GETS HUGE LIFT WITH ONLINE ADS
The New Orleans Travel Marketing Corp. enlisted the help of NetSeer and Vizu to evaluate several online ad campaigns. NetSeer’s contextual targeting was evaluated via a Vizu survey. The data showed a 55% brand lift between a control and an exposed group when asked the single question of how likely they are to consider New Orleans as a vacation destination. And "very likely" got a 72% lift....Read more October 19, 2011 - AdotasNETSEER IMBUES RETARGETING WITH CONCEPT-BASED CONTEXTUAL TARGETING
Judging by what I hear at conferences, it’s becoming evident that a lot (NetSeer CEO John Mracek says the majority) of audience-targeted ad-buying on exchanges is going toward retargeting. And while companies such as AdSafe and DoubleVerify have introduced pre-bid verification technology for DSPs, ad networks and exchanges, chances are still high that a brand reaching out to a cookied consumer may have an ad show up in an unsavory environment, or an embarrassing spot for the brand (e.g., the old airline ad next to news story of a plane crash)....Read more October 13, 2011 - Semantic WebNETSEER ANNOUNCES BRAND-SAFE RETARGETING
Ad technology company NetSeer has announced “the introduction of brand-safe retargeting for display advertisers. By using its patent-pending contextual technology to identify key concepts deep into web pages, NetSeer is able to offer the best, most comprehensive brand safe retargeting solution in the industry, verifying content before placing ads, ensuring that an advertiser’s brand will not be degraded by appearing on a site with objectionable or sensitive content....Read more August 30, 2011 - iMedia ConnectionTHE HYBRID FUTURE OF ONLINE AD TARGETING
If marketers want more effective online ad campaigns, targeting methodologies need to improve. We all want campaigns that are 100 percent effective -- delivering perfect messages to perfect audiences at the perfect time in the perfect environment. But as we all know, this goal is unrealistic....Read more August 11, 2011 - MediaPostHOW A 'POLITE' MOBILE PAID-SEARCH AD UNIT TAKES ON GOOGLE, APPLE
The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. Take Pandora, for example. The founders of the Internet radio company conceived it from a similar idea, the Music Genome Project -- which set out to identify nearly 400 attributes to describe songs and create a complex mathematical algorithm to organize them....Read more August 11, 2011 - AdotasNETSEER PUSHES CONCEPTS, NOT KEYWORDS, FOR CONTEXTUAL TARGETING
At an abstract level, graph theory is about representing the relationship between nodes (interconnected objects) and edges (the lines that connect them). Applied to the web, the nodes are the pages and the edges are contextual concepts; rendering the web of conceptual relationships across the Internet is a massively complex process, and can make for some really messy images:...Read more August 11, 2011 - MediaPostMOBILE THEORY OFFERS ADSENSE ALTERNATIVE
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost monetization.
The move extends NetSeer's "concept-based" ad technology to the mobile Web, allowing sites to serve relevant ads based on an analysis of Web page content....Read more
TAKING CONCEPT-BASED ADVERTISING TO MOBILE PLATFORMS
If the future of web content is mobile, so too then goes the future of advertising. Mobile ad network Mobile Theory and ad technology company NetSeer want to be there for that future....Read more
August 10, 2011 - DigidayHYPEBUSTERS: AUDIENCE TARGETING IS OVERRATED
Everyone thinks audience targeting is the new black. But it’s really becoming so 15 minutes ago. It promises what every advertiser dreams of: deliver perfect messages to perfect audiences at the perfect time in the perfect environment. The problem is this is wishful thinking. ...Read more
July 19, 2011 - AdExchangerNETSEER EXPANDING BEYOND CONTEXTUAL LINKS TO MEDIA BUYING SERVICES SAYS CEO MRACEK
John Mracek is CEO of NetSeer, a contextual ad technology company whose products include media buying services and a contextual links ad network. NetSeer has had $14.4 million in investment to date from Mission Ventures and Onset Ventures.
How has the company’s overall strategic plan evolved since last we spoke in December of 2009?
JM: Since we last talked, we were in the process of building out what we now call our ConceptLinks business, which is a monetization unit for publishers that turns display into search. ...Read more
May 15, 2010 - MediaPostADIFY LICENSES NETSEER TECHNOLOGY TO LIFT AD CONVERSIONS
The ad industry continues to automate systems to squeeze every dollar from campaigns to improve return on investments. Ad network Adify will announce this week that it has licensed NetSeer's Contextual Services and concept-based analysis technology to better predict sites where ads will attract consumers to produce best.
Knowing how to sort through the millions of Web sites to discard those with dribble and keep the ones with great content has become an art. NetSeer aims to help Adify find those sites to help clients gain the best ROI. John Mracek, chief executive officer at NetSeer, says contextual signals, when done correctly, can play an important role in increasing performance and understanding consumer intent....Read more
February 21, 2010 - MediaweekMOCHILA OFFERS PARTNERS NETSEER AD TECHContent syndicator Mochila has entered into a partnership with contextual advertising firm NetSeer in an effort to bolster the relevancy and effectiveness of its ad offerings.
Mochila distributes content packages from publishers such as Investor's Business Daily to local Web sites, aggregators and portals. Typically, those content packages are bundled with ad inventory, which the content partners sell to advertisers, splitting the revenue with Mochila...Read more
December 11, 2009 - Digiday: DailyNETSEER LOOKS TO GENOME FOR TARGETING MODELS
Lest you think that this business of content and advertiser targeting is a simple matter of Internet coding, think again. At least one company is building its technology modeled on the most complex realms of the human genome itself. The company, NetSeer, says targeting can match human cell biology in terms of complexity and effective growth.
"When you look at the data of how genes regulate proteins you start to get a different sense of connections and groupings," says John Mracek, recently-named CEO of NetSeer. "We have adapted research from the genome to develop mathematical tools that cluster pages into high connectivity groups that goes beyond the simple keyword search."...Read more
December 10, 2009 - AdExchangerNETSEER ON CONCEPT-BASED ADVERTISINGConcept-based advertising sounds a lot like semantic or contextual. Is the "secret sauce" the real-time identification of concept categories like "Italian food" or "headphones"?
The secret sauce is the ability to algorithmically, and therefore scalably discern concepts on a page as well as determining related concepts "off page." Categorization is just a crude approximation of what NetSeer's technology does. Unlike first generation contextual, which is largely keyword-driven based on the page being analyzed, or semantic which tries to leverage Natural Language Processing (NLP), NetSeer's concept-based approach takes a top down approach to analyzing concepts in the context of how they are used in the entire web...Read more
Press Releases
October 12, 2011NETSEER, INC. ANNOUNCES BRAND-SAFE RETARGETING ON THE AD EXCHANGES First-ever brand-safe retargeting and proactive screening capabilities complement NetSeer's industry-leading contextual targeting solution, offering content relevance at ad exchange scale and efficiency
SANTA CLARA, CA (October 12, 2011) — NetSeer, a leading provider of contextual targeting solutions, has announced the introduction of brand-safe retargeting for display advertisers. By using its patent-pending contextual technology to identify key concepts deep into web pages, NetSeer is able to offer the best, most comprehensive brand safe retargeting solution in the industry, verifying content before placing ads, ensuring that an advertiser’s brand will not be degraded by appearing on a site with objectionable or sensitive content ...Read more
August 10, 2011MOBILE THEORY AND NETSEER PARTNER TO LAUNCH MOBILE ALTERNATIVE TO GOOGLE ADSENSE Mobile ConceptLinks carries patented smart technology that precisely delivers relevant text links and improves user experience
NEW YORK, NY (August 10, 2011) — Mobile Theory and NetSeer today announced Mobile ConceptLinks, a joint offering that will change the competitive landscape of mobile advertising by providing publishers with the ability to monetize 100% of their mobile traffic. Mobile ConceptLinks is a new advertising product that uses proprietary contextual technology to infer search intent on mobile pages and then deliver relevant advertising.” ...Read more
April 20, 2011MARTINI MEDIA, NETSEER TEAM TO TARGET RICHEST AUDIENCE ONLINE Deal paves road to personalized advertising to the most affluent consumers where they devote their time, energy and money.
NEW YORK, NY (April 20, 2011) — Martini Media (www.martinimediainc.com), the digital platform that engages the $100K+ audience where they work and play most, will now target ads according to reader/viewer intent. The capability comes via a licensing deal with NetSeer (www.netseer.com), whose technology now lets publishers and advertisers see all the content on a Web page and understand the advertising environment it creates.
“This is a quantum leap for marketing,” said Skip Brand, CEO of Martini Media. “We can now target ads to the richest, hardest to reach people online the way they actually view media. And we can do it through the enthusiast sites proven to generate the greatest impact on brand awareness, preference and purchase.” ...Read more
November 18, 2010AD TARGETING TECHNOLOGY FIRM NETSEER LAUNCHES GENERAL AVAILABILITY OF CONTEXTLINKSRelevant Search Suggestions Pre-Qualify Audiences to Drive Clickthrough Rates of up to 80 Percent and Deliver Incremental Revenue for Publishers
Santa Clara, CA - November 18, 2010 - NetSeer Inc., a technology company focused on next generation concept-based ad targeting solutions, today announced the general availability of ContextLinks, a solution to create an incremental revenue stream for publishers. ContextLinks appear as contextually relevant text based search suggestions on a website, and by inferring search intent from the dynamic page content on the site, help convert passive browsers to active searchers.
ContextLinks are designed to utilize existing white space on a page or as an option for monetizing remnant display inventory. Appearing as navigational units on a page and serving relevant suggestions tied to an article or content, ContextLinks acts as a tool for the user to further discover information while browsing. When a user clicks on a suggested topic, they arrive at the sponsored search results response page on the topic of interest.
"The core proposition of ContextLinks is its ability to give the user added value, extending the content of a site by offering relevant, high quality links," said Bill Matthews, VP Business Development at NetSeer. "The relevance of the suggestions generated by NetSeer encourages more user engagement, optimizing the click-through revenue for publishers and building user loyalty." ...Read more
May 18, 2010ADIFY ANNOUNCES STRATEGIC PARTNERSHIP WITH NETSEER TO ENHANCE ADVERTISER SOLUTIONS ACROSS NICHE SITES NetSeer's Contextual Targeting Technology Enhances Adify's Mid-tail Audience Insights
NEW YORK - May 18, 2010 - NetSeer, Inc. has entered into a strategic agreement with Adify, the premier vertical ad network management and media services company. Under the terms of the agreement, Adify has licensed NetSeer's Contextual Services and concept-based analysis engine to enhance the exclusive advertiser solutions provided through Adify Media, which help advertisers target quality niche sites in the Internet's mid-tail. Adify will leverage NetSeer's unique categorization abilities and KnowledgeBank™ to improve Adify Media capabilities and insights.
"By combining Adify's internal data with NetSeer's groundbreaking targeting technology, we will greatly enhance our ability to bring advertisers to the most passionate and appropriate content, where they can deepen consumer engagement with their brands," said Jim Larrison, Chief Revenue Officer at Adify. "After evaluating several alternative technologies, we selected NetSeer due to the quality of their results as they consistently outperformed the others we considered. As the Adify network continues to grow and evolve, we are pleased to announce our partnerships with companies that support these goals, like NetSeer."...Read more
February 22, 2010MOCHILA ANNOUNCES STRATEGIC PARTNERSHIP WITH NETSEER TO FURTHER DEEPEN CONSUMER ENGAGEMENT WITH BRAND ADVERTISERS Premier ad-supported content syndication platform to enhance client offerings using next-generation concept-based targeting technology
NEW YORK – February 22, 2010 – Mochila, a premium content syndication technology platform and network, has entered into a strategic agreement with NetSeer, an ad technology company that determines user intent from a Web page with better accuracy and improved performance as compared to traditional search. Under the terms of the agreement, Mochila has licensed NetSeer's concept-based advertiser and publisher solutions.
NetSeer takes a unique scientific approach to identifying Web-derived "concepts" and then applying that knowledge to a single Web page. Using this concept-based approach, Mochila's Ad Impact Platform (AIP) will serve content-based ad units that are more accurately tailored to the user's immediate needs than ads targeted by context keywords. Mochila will enhance its AIP offering with this technology to deliver relevant ads within its already targeted content. ...Read more
December 10, 2009UNDERSTANDING THE GENOME PROVIDES NEW DNA FOR INTERNET ADVERTISING PLATFORMS Context-based Approaches Will Be Supplanted by Concept-based Targeting, says NetSeer CEO, and Here's How
SANTA CLARA, CA – DECEMBER 10, 2009 – Despite the tremendous success and clear technological achievements of context-based Internet advertising platforms, Internet advertising can become far more effective than it already is, believes John Mracek, recently-named CEO of Silicon Valley's NetSeer. And the answer lies, he says, in leading-edge technologies that are being used to understand cell metabolism, and the human genome. ...Read more
For press inquiries, contact Press at netseer dot com