NetSeer uses a unique approach to targeting ads in your campaign. First we identify a set of concepts that will help target your audience. We obtain these concepts in several different ways including any of the following:

1. Extract concepts automatically from your site or landing page
2. Use keywords from your search marketing campaign
3. Choose concepts from a set of categories that you have specified
4. Expand and refine a list of concepts using our KnowledgeBank ^TM

We then look at individual web pages that meet your demographic and geographic targeting needs. For each page we extract concepts from the page and see how closely they match your concepts. Only if there is a good match will we start placing your ads on the page. This approach has the following advantages:

1. We can ensure brand safety by excluding undesirable concepts
2. We can find more inventory than by using site or category based targeting
3. We can increase click through rates and conversions by targeting each page

Ad exchanges now offer bidding on individual impressions in real time. This is a huge source of highly cost effective inventory provided you have a way of bidding on the impressions you want. NetSeer can do that for you. And because its real time you can ramp up a large campaign at the last minute without compromising quality or cost effectiveness. The same people who visit large sites also visit small sites. But brand safety can be a concern with reaching people on the smaller sites. NetSeer can use the same concept targeting technology to decide when placing an ad would be inappropriate. And we don’t just look at the site’s home page, we look at every page on the site where inventory is offered.