Rapid Response gives brands a voice of relevance around breaking and topical news – even if its unforeseen. This service inserts your message directly adjacent to exceptionally timely editorial on a specific topic. How? First, we create custom news triggers around themes or events that are critical for your brand. Then, we immediately map your creative to the most relevant, brand-safe content impressions – the second they come on the exchanges. Rapid Response takes full advantage of page-level impression buying; it’s unique in that this inventory neither existed previously, nor can it be pre-purchased.
Rapid Response works as an extremely effective paid-media component of real-time marketing initiatives, and an exceptional complement to brands’ owned and earned media channels. Whether you are looking to tap into the Zeitgeist of current events or deal with a crisis communications situation, Rapid Response gives you scale, reach – and an exceptionally timely media buy. Read the news release to learn more about NetSeer Rapid Response.
Native is surely advertising’s darling du jour. Namely because of shared attributes with content – the other king online. NetSeer takes a democratic approach to native advertising with Real-Time Native (RTN), which blends the best of branded content with the massive scale and reach of the exchanges.
We start with the original content that advertisers are already creating in their newsrooms, and amplify it online using standard ad units and pitch-perfect contextual alignment for a seamless brand experience. Hypertargeted placement resolves the “ad sandwich” issue of irrelevant ads stacked between news feeds and editorial content. Drive awareness and traffic beyond existing fans and followers, specific publications or even proprietary platforms – without resorting to grey-area confusion about where editorial ends and sponsored content begins. NetSeer’s Real-Time Native solution has a low barrier to entry, making it easy for brands to take advantage of all the benefits of Native without long lead-times or a major resource hit.