Waxing Oxymoronic: Programmatic Native


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  A rose is a rose is a rose. Except when it’s not. The law of universally accepted truths holds that that which is named is what it is. Although in native advertising, the “universal” part is missing. Ask 10 people in the digital media industry what constitutes native advertising and you’ll likely get as… Read more »

Eight predictions for ad tech in 2014



Out with the old, in with the new. Heading into 2014, there’s such a swirl of important issues it’s hard to distill predictions down to a few topics. But rather than read like a Mad Lib of ad tech, here are some things I see happening in the industry this year. And a few wishful… Read more »