The Hub Podcast: Using Concepts to Target Prospects Kim sits down with John Mracek, CEO of Netseer about building value for advertisers and publishers in the online ad space through through a concept-based approach to understanding consumer intent. Listen to podcast here
AdMonsters interview with Corbis’ Sascha Weis and Rich Reiter on the Corbis/NetSeer partnership and in-image advertising strategies: The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model… while acknowleding users’ awareness of, and frequent resistance to, being advertised to… while also confronting advertisers’… Read more »
AdMonsters on The New Image of In-Image Ads: One of the great projects of digital media this decade has been streamlining and simplifying ad placements. We have the technology — publishers can study where on the page they can get the most engagement, then figure out how to place an ad unit there, to grab… Read more »
Kit Simon has a 40-year career in digital media sales, working from the ground up in media from the Chicago-area to Silicon Valley and beyond. She witnessed the birth and proliferation of the digital advertising industry, attending the very first Interactive Advertising Bureau (IAB) meeting in 1996, and today operating as the president of media… Read more »
Google has added security changes to their ad systems ensuring users everywhere are safe and secure. Read all about Google’s specific initiatives to bring the “HTTPS Everywhere” mission to ad products, supporting advertiser and publisher partners to make the internet safer for all users. NetSeer supports this new industry standard. Ads Take a Step Towards… Read more »
NetSeer, a provider of high performance concept-based advertising solutions, has named Kit Simon, an accomplished industry sales executive with an extensive record of unparallelled team-building and revenue growth, as President of Media. In this new role for the company, Simon will report to NetSeer CEO John Mracek. Simon joins NetSeer at a time when the… Read more »
NetSeer, the creator of concept-based targeting for advertisers and publishers, today announced a strategic partnership with LiveRamp, the leading data onboarder enabling brands to connect customer data to marketing applications. Through this alliance, brands will be able to integrate their first-party data with NetSeer’s lookalike and user-intent segments to optimize their prospecting and campaign performance.
….NetSeer has developed an in-image ad solution that matches the ad against the content of the page the image is placed in – an approach that adheres closely to publisher intent, and therefore greater relevancy between ad and image. See the full article that appeared in Kaptur by Robert Henson
One company that is taking a different approach to advertising on and monetizing online images is NetSeer, which uses algorithms to choose hyperlinked topics that will be displayed in a unit at the bottom of editorial images. See the full article in DataInformed by Mindy Charski
Today, we officially rolled out a major enhancement to our mobile content-monetization suite for publishers. Our new FixedLinks service is geared for the specific needs of mobile Web content – blending the power of search links with pitch-perfect contextual alignment. This is a great way for publishers thinking ‘outside the app’ to drive exceptional… Read more »
Dennis Clerke, NetSeer’s president of monetization, offers up sage advice on the most effective strategies for in-image advertising. Read all about it in today’s Adotas…
We rolled out a seriously cool new service today, that puts revenue in the picture for publishers. It’s called InImageLinks, and we’ve kickstarted this solution with a program that puts you in the money. Sign up before July 31, 2014, and we’ll match your revenue dollar-for-dollar up to $500 for the first 30 days*. Pretty sweet. READ ALL… Read more »
NetSeer, the creator of Concept-based targeting for advertisers and publishers, today announced the launch of InImageLinks™, its in-image advertising solution that delivers new revenue opportunities for publishers. InImageLinks allows publishers to monetize previously untapped page elements, combining editorial images with contextual search links that are exceptionally relevant to the associated article content.
Media and Murder: By the Numbers Presenter: Dr. Vwani Roychowdhury, co-founder and chief scientist at NetSeer, and professor of big data at UCLA. This session dives into predictive technology for marketers and will take you from genes to memes as we discuss how mathematical algorithms that emulate human cognition can interpolate between ideas to derive… Read more »
More than you’d think. NetSeer’s own co-founder and chief scientist, Dr. Vwani Roychowdhury has the inside track on the data – and yes, it’s far less morbid than it sounds. Vwani’s research was recently published in a co-authored study, Stochastic Modeling of a Serial Killer, that analyzes the time-pattern activity of a serial killer using predictive… Read more »
The Makegood recently spoke with John Mracek, CEO of NetSeer, about its [ConceptGraph] intent engine. Click to read main article
New on the scene at NetSeer is Jeremy Wallace, our director of programmatic media sales. Jeremy is chartered with expanding NetSeer’s market presence with advertisers and digital agencies on the East Coast, where he’ll apply his deep knowledge of the buy-side media space amassed over the course of a 15-year career. Jeremy joins NetSeer following… Read more »
Join NetSeer CEO, John Mracek, and other industry leaders at Digital Hollywood next week. Here’s the scoop on the panel: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting Thursday, May 8, 2014 at 11 am For additional details, see the Digital Hollywood site.
NetSeer gets the scoop on this week’s UM & UC Berkeley: The Future of Innovation event – a topic near and dear to our agency friend, Universal McCann (UM). We caught up with John-Paul Aguirre, SVP and Group Partner – Strategy, at Universal McCann on the inspiration and meaning behind it all. NetSeer is a proud… Read more »
RTB is having its moment. No longer just the domain of retargeting, RTB has morphed from a streamlined media buying approach into a full-scale Reason To Believe. The reason for this change? A new level of intelligence behind ad targeting platforms. That was the takeaway from co-presenters John Mracek of NetSeer and Rocket Fuel’s Eshwar Belani at… Read more »
Netseer’s products include media-buying services and a contextual links ad network. And this week it launched a viewability solution called the Predictive Viewability Engine. AdExchanger spoke with CEO John Mracek.
NetSeer catches up with Mona Mojdeh, Senior Scientist, on the transition from academia to startup life, being a female engineer in Silicon Valley, and what’s ripe for disruption. What exactly does a data scientist do all day? We build frameworks that allow us analyze the huge amount of data we collect on a daily basis… Read more »
NetSeer, the creator of Concept targeting for advertisers and publishers, today announced its new Predictive Viewability Engine, offering viewable-impression metrics that are fully integrated into its ConceptGraph™ intent-based targeting platform. We’ve also aligned with Media Ratings Council Accredited Partner, Alenty, to Detect 98 Percent of Viewable Ad Impressions.
Maximize Your Real-Time Bidding ROI: Top 10 Missed Opportunities RTB is a huge opportunity, but also a huge challenge. Already, over a third of digital ads are bought programmatically, and that percentage will rise to nearly 100% in years to come. As marketers embrace RTB, they continue to make mistakes, but there are many opportunities… Read more »
Some endeavors should not be undertaken blindfolded — driving, brain surgery, or operating a chainsaw — for starters. While ad targeting may seem like an odd companion to that list, “blind” targeting can be a perilous undertaking in the absence of contextual and behavioral signals. And yet advertisers and publishers are finding themselves in this very… Read more »
It’s one of the top questions new customers and partners ask us, and rightly so. The dictionary defines a concept as “an abstract idea, or general notion.” Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes,… Read more »