CEO John Mracek on The Hub Podcast

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The Hub Podcast: Using Concepts to Target Prospects Kim sits down with John Mracek, CEO of Netseer about building value for advertisers and publishers in the online ad space through through a concept-based approach to understanding consumer intent. Listen to podcast here

Picture This: A Conversation About Today’s In-Image Advertising Strategies

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AdMonsters interview with Corbis’ Sascha Weis and Rich Reiter on the Corbis/NetSeer partnership and in-image advertising strategies: The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model… while acknowleding users’ awareness of, and frequent resistance to, being advertised to… while also confronting advertisers’… Read more »

The New Image of In-Image Ads

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AdMonsters on The New Image of In-Image Ads: One of the great projects of digital media this decade has been streamlining and simplifying ad placements. We have the technology — publishers can study where on the page they can get the most engagement, then figure out how to place an ad unit there, to grab… Read more »

Kit Simon Appointed President of Media for NetSeer

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NetSeer, a provider of high performance concept-based advertising solutions, has named Kit Simon, an accomplished industry sales executive with an extensive record of unparallelled team-building and revenue growth, as President of Media. In this new role for the company, Simon will report to NetSeer CEO John Mracek. Simon joins NetSeer at a time when the… Read more »

NetSeer Forms Strategic Alliance with LiveRamp to Make Intent Data Directly Available to Advertisers

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NetSeer, the creator of concept-based targeting for advertisers and publishers, today announced a strategic partnership with LiveRamp, the leading data onboarder enabling brands to connect customer data to marketing applications. Through this alliance, brands will be able to integrate their first-party data with NetSeer’s lookalike and user-intent segments to optimize their prospecting and campaign performance.

Embedding Images: A Contextual Ad Delivery Model

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….NetSeer has developed an in-image ad solution that matches the ad against the content of the page the image is placed in – an approach that adheres closely to publisher intent, and therefore greater relevancy between ad and image. See the full article that appeared in Kaptur by Robert Henson  

NetSeer Sees Potential for In-Image Monetization

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One company that is taking a different approach to advertising on and monetizing online images is NetSeer, which uses algorithms to choose hyperlinked topics that will be displayed in a unit at the bottom of editorial images. See the full article in DataInformed by Mindy Charski  

Introducing NetSeer FixedLinks for Publishers: Contextual “Adhesive” Ad Units, Optimized for Mobile Screens

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  Today, we officially rolled out a major enhancement to our mobile content-monetization suite for publishers. Our new FixedLinks service is geared for the specific needs of mobile Web content – blending the power of search links with pitch-perfect contextual alignment. This is a great way for publishers thinking ‘outside the app’ to drive exceptional… Read more »

In Image, but Out of Context?

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Dennis Clerke, NetSeer’s president of monetization, offers up sage advice on the most effective strategies for in-image advertising. Read all about it in today’s Adotas…

NEWSFLASH! In-Image Monetization for Publishers

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We rolled out a seriously cool new service today, that puts revenue in the picture for publishers. It’s called InImageLinks, and we’ve kickstarted this solution with a program that puts you in the money. Sign up before July 31, 2014, and we’ll match your revenue dollar-for-dollar up to $500 for the first 30 days*. Pretty sweet. READ ALL… Read more »

NetSeer Introduces InImageLinks, a New Image-based Revenue Stream for Publishers

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NetSeer, the creator of Concept-based targeting for advertisers and publishers, today announced the launch of InImageLinks™, its in-image advertising solution that delivers new revenue opportunities for publishers. InImageLinks allows publishers to monetize previously untapped page elements, combining editorial images with contextual search links that are exceptionally relevant to the associated article content.

What do Serial Killers and Ad-tech Have in Common?

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stochastic modeling

More than you’d think. NetSeer’s own co-founder and chief scientist, Dr. Vwani Roychowdhury has the inside track on the data – and yes, it’s far less morbid than it sounds. Vwani’s research was recently published in a co-authored study, Stochastic Modeling of a Serial Killer, that analyzes the time-pattern activity of a serial killer using predictive… Read more »

New Faces @ NetSeer: Jeremy Wallace

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New on the scene at NetSeer is Jeremy Wallace, our director of programmatic media sales. Jeremy is chartered with expanding NetSeer’s market presence with advertisers and digital agencies on the East Coast, where he’ll apply his deep knowledge of the buy-side media space amassed over the course of a 15-year career. Jeremy joins NetSeer following… Read more »

We’re on Stage! Digital Hollywood, May 8th

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Join NetSeer CEO, John Mracek, and other industry leaders at Digital Hollywood next week. Here’s the scoop on the panel: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting Thursday, May 8, 2014 at 11 am For additional details, see the Digital Hollywood site.

Take Five with Universal McCann on the Future of Innovation

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NetSeer gets the scoop on this week’s UM & UC Berkeley: The Future of Innovation event – a topic near and dear to our agency friend, Universal McCann (UM). We caught up with John-Paul Aguirre, SVP and Group Partner – Strategy, at Universal McCann on the inspiration and meaning behind it all. NetSeer is a proud… Read more »

PostCard from ClickZLive NY: Maximize Your RTB ROI

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RTB is having its moment. No longer just the domain of retargeting, RTB has morphed from a streamlined media buying approach into a full-scale Reason To Believe. The reason for this change? A new level of intelligence behind ad targeting platforms. That was the takeaway from co-presenters John Mracek of NetSeer and Rocket Fuel’s Eshwar Belani at… Read more »

Meet the NetSeers: Mona Mojdeh

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NetSeer catches up with Mona Mojdeh, Senior Scientist, on the transition from academia to startup life, being a female engineer in Silicon Valley, and what’s ripe for disruption. What exactly does a data scientist do all day? We build frameworks that allow us analyze the huge amount of data we collect on a daily basis… Read more »

NetSeer Deploys Predictive Viewability Engine to Optimize Media Budgets Against Viewable Impressions

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NetSeer, the creator of Concept targeting for advertisers and publishers, today announced its new Predictive Viewability Engine, offering viewable-impression metrics that are fully integrated into its ConceptGraph™ intent-based targeting platform. We’ve also aligned with Media Ratings Council Accredited Partner, Alenty, to Detect 98 Percent of Viewable Ad Impressions.

iMedia Connection: How Publishers Can Fill the Keyword Gap

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Some endeavors should not be undertaken blindfolded — driving, brain surgery, or operating a chainsaw — for starters. While ad targeting may seem like an odd companion to that list, “blind” targeting can be a perilous undertaking in the absence of contextual and behavioral signals. And yet advertisers and publishers are finding themselves in this very… Read more »

What is a Concept?

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What is a Concept?

  It’s one of the top questions new customers and partners ask us, and rightly so. The dictionary defines a concept as “an abstract idea, or general notion.” Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes,… Read more »