• CEO John Mracek on The Hub Podcast

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    The Hub Podcast: Using Concepts to Target Prospects Kim sits down with John Mracek, CEO of Netseer about building value for advertisers and publishers in the online ad space through through a concept-based approach to understanding consumer intent. Listen to podcast here

  • Picture This: A Conversation About Today’s In-Image Advertising Strategies

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    AdMonsters interview with Corbis’ Sascha Weis and Rich Reiter on the Corbis/NetSeer partnership and in-image advertising strategies: The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model… while acknowleding users’ awareness of, and frequent resistance to, being advertised to… while also confronting advertisers’… Read more »

  • HTTPS Everywhere – Google ad products to support advertiser and publisher partners with SSL

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    Google has added security changes to their ad systems ensuring users everywhere are safe and secure. Read all about Google’s specific initiatives to bring the “HTTPS Everywhere” mission to ad products, supporting advertiser and publisher partners to make the internet safer for all users. NetSeer supports this new industry standard. Ads Take a Step Towards… Read more »

  • Introducing NetSeer FixedLinks for Publishers: Contextual “Adhesive” Ad Units, Optimized for Mobile Screens

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      Today, we officially rolled out a major enhancement to our mobile content-monetization suite for publishers. Our new FixedLinks service is geared for the specific needs of mobile Web content – blending the power of search links with pitch-perfect contextual alignment. This is a great way for publishers thinking ‘outside the app’ to drive exceptional… Read more »

  • What do Serial Killers and Ad-tech Have in Common?

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    More than you’d think. NetSeer’s own co-founder and chief scientist, Dr. Vwani Roychowdhury has the inside track on the data – and yes, it’s far less morbid than it sounds. Vwani’s research was recently published in a co-authored study, Stochastic Modeling of a Serial Killer, that analyzes the time-pattern activity of a serial killer using predictive… Read more »

  • New Faces @ NetSeer: Jeremy Wallace

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    New on the scene at NetSeer is Jeremy Wallace, our director of programmatic media sales. Jeremy is chartered with expanding NetSeer’s market presence with advertisers and digital agencies on the East Coast, where he’ll apply his deep knowledge of the buy-side media space amassed over the course of a 15-year career. Jeremy joins NetSeer following… Read more »

  • Take Five with Universal McCann on the Future of Innovation

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    NetSeer gets the scoop on this week’s UM & UC Berkeley: The Future of Innovation event – a topic near and dear to our agency friend, Universal McCann (UM). We caught up with John-Paul Aguirre, SVP and Group Partner – Strategy, at Universal McCann on the inspiration and meaning behind it all. NetSeer is a proud… Read more »

  • PostCard from ClickZLive NY: Maximize Your RTB ROI

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    RTB is having its moment. No longer just the domain of retargeting, RTB has morphed from a streamlined media buying approach into a full-scale Reason To Believe. The reason for this change? A new level of intelligence behind ad targeting platforms. That was the takeaway from co-presenters John Mracek of NetSeer and Rocket Fuel’s Eshwar Belani at… Read more »

  • Meet the NetSeers: Mona Mojdeh

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    NetSeer catches up with Mona Mojdeh, Senior Scientist, on the transition from academia to startup life, being a female engineer in Silicon Valley, and what’s ripe for disruption. What exactly does a data scientist do all day? We build frameworks that allow us analyze the huge amount of data we collect on a daily basis… Read more »

  • What is a Concept?

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      It’s one of the top questions new customers and partners ask us, and rightly so. The dictionary defines a concept as “an abstract idea, or general notion.” Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes,… Read more »

  • Waxing Oxymoronic: Programmatic Native

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      A rose is a rose is a rose. Except when it’s not. The law of universally accepted truths holds that that which is named is what it is. Although in native advertising, the “universal” part is missing. Ask 10 people in the digital media industry what constitutes native advertising and you’ll likely get as… Read more »

  • Eight predictions for ad tech in 2014

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    Out with the old, in with the new. Heading into 2014, there’s such a swirl of important issues it’s hard to distill predictions down to a few topics. But rather than read like a Mad Lib of ad tech, here are some things I see happening in the industry this year. And a few wishful… Read more »

  • Concepts as a proxy: the keyword (not) provided conundrum

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    Some things are best avoided while blindfolded. Race car driving, competitive archery, operating power tools – for starters. I’d also put ad targeting on that list. And yet advertisers and publishers increasingly find themselves in this very position. Major industry transitions are chipping away at ad-targeting fundamentals once considered sacrosanct, that can no longer be… Read more »

  • On the Origin of Concepts

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    The quest to understand and predict intent is as old as life itself. The fundamental challenge has been to decipher the workings of our inaccessible, mysterious gray matter. Our brains build a constantly evolving “model” of the world around us, as the source of all intent. Everything we see is an expression of this model… Read more »