Let’s Get Imaginative with Images: NetSeer’s Survey Explains How Publishers Monetize Visuals
We’ve written a bit in 2016 about visual monetization, and how much the marketplace has matured through smarter technology and growing interest and attention from publishers. There are factors we can discern anecdotally, or by looking at the broader digital market and extrapolating. But it’s mor...
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NetSeer Case Study – Amazon Web Services (AWS)
Using Amazon EC2 Spot Fleet Instances, our bidding costs are predictable. We never have to provision additional demand instances to obtain the required capacity for our cluster. Greg Pendler Senior Director of Technical Operations Read More
Looking Past Pre-Roll: NetSeer’s Bakhshaie on Overlays and In-Video Monetization
Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising?
Smacking users with pre-roll after pre-roll (many times the same ad) when they watch shorter videos on a site is not only bad for user ...
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People of Ad Tech: Netseer’s Amir Bakhshaie
Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also unders...
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Give Me Some Love: Ad Tech & Maslow’s Hierarchy of Needs
by John Mracek
Behind everything we do is a need that wants to be satisfied.
Or so theorized Abraham Maslow, the American psychologist whose motivational theory in psychology argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a pyramid...
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Bullseye! To Make Ads Resonate, Put Them in Line of Sight
by Brian McAllister, Op-Ed Contributor
Why is the NBA now allowing teams to sell corporate logos on players’ uniforms? Because viewers’ eyes are on the Golden State Warriors Stephen Curry dribbling the ball up the court, not on the sidelines where ad messages are scrolling. It’s the same o...
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NetSeer Names Former Amazon & Apple Manager Amir Bakhshaie Head of Product
SUNNYVALE, CA--(Marketwired - May 16, 2016) - NetSeer, a provider of market leading visual monetization solutions for publishers and advertisers, today announced the appointment of Amir Bakhshaie as Head of Product to drive the company's product strategy and roadmap in their ongoing commitment to d...
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CEO John Mracek on The Hub Podcast
The Hub Podcast: Using Concepts to Target Prospects Kim sits down with John Mracek, CEO of Netseer about building value for advertisers and publishers in the online ad space through through a concept-based approach to understanding consumer intent. Read More
People of Ad Tech: Netseer’s Dennis Clerke
For the MakeGood, Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1....
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Picture This: A Conversation About Today’s In-Image Advertising Strategies
AdMonsters interview with Corbis' Sascha Weis and Rich Reiter on the Corbis/...
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