Meaning is derived not just from words on a page, but from their association with each other. Keyword and semantic analyses cannot identify these relationships at scale. NetSeer’s next-generation contextual analysis, and patented Concept Mapper solve this problem.
Our unique technology crawls the web, extracting concepts at the page level and locating their position and interrelationships within our proprietary NetSeer Concept Mapper, in real time. Emulating the human brain, it derives meaning from the relationships between concepts and makes associations to related concepts.
Contextual media has long been prized by advertisers and publishers alike as a means to place relevant marketing messages in front of viewers. This is particularly true in the realm of digital media. The reason is economic: the more relevant the context, the better the response to marketing communications against any media metric, yielding broader visibility and awareness, higher click-through and conversion rates, and deeper customer engagement, all at a more favorable cost.