• November 11, 2016 - AdMonsters

    More With Less: Netseer on Mobile In-Image Advertising

    Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has been sitting, waiting to be discovered: images. Read the full interview at AdMonsters

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  • October 12, 2016 - AdMonsters

    Let’s Get Imaginative with Images: NetSeer’s Survey Explains How Publishers Monetize Visuals

    We’ve written a bit in 2016 about visual monetization, and how much the marketplace has matured through smarter technology and growing interest and attention from publishers. There are factors we can discern anecdotally, or by looking at the broader digital market and extrapolating. But it’s more valuable to have fresh data around what’s driving these... Read more »

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    NetSeer Case Study – Amazon Web Services (AWS)

    Using Amazon EC2 Spot Fleet Instances, our bidding costs are predictable. We never have to provision additional demand instances to obtain the required capacity for our cluster. Greg Pendler Senior Director of Technical Operations Check out the interview here.

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  • August 15, 2016 - AdMonsters

    Looking Past Pre-Roll: NetSeer’s Bakhshaie on Overlays and In-Video Monetization

    Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising? Smacking users with pre-roll after pre-roll (many times the same ad) when they watch shorter videos on a site is not only bad for user experience, but can also... Read more »

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  • July 13, 2016 - The MakeGood

    People of Ad Tech: Netseer’s Amir Bakhshaie

    Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts... Read more »

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  • June 15, 2016 - CMSWire

    Give Me Some Love: Ad Tech & Maslow’s Hierarchy of Needs

    by John Mracek Behind everything we do is a need that wants to be satisfied. Or so theorized Abraham Maslow, the American psychologist whose motivational theory in psychology argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a pyramid. So now let’s talk about... Read more »

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  • May 31, 2016 - MediaPost

    Bullseye! To Make Ads Resonate, Put Them in Line of Sight

    by Brian McAllister, Op-Ed Contributor Why is the NBA now allowing teams to sell corporate logos on players’ uniforms? Because viewers’ eyes are on the Golden State Warriors Stephen Curry dribbling the ball up the court, not on the sidelines where ad messages are scrolling. It’s the same online. Where should your ads be? Where... Read more »

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  • May 16, 2016 - Press Release

    NetSeer Names Former Amazon & Apple Manager Amir Bakhshaie Head of Product

    SUNNYVALE, CA–(Marketwired – May 16, 2016) – NetSeer, a provider of market leading visual monetization solutions for publishers and advertisers, today announced the appointment of Amir Bakhshaie as Head of Product to drive the company’s product strategy and roadmap in their ongoing commitment to delivering publisher value and innovation across NetSeer’s visual monetization platform. In... Read more »

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  • February 24, 2016 - The MakeGood

    People of Ad Tech: Netseer’s Dennis Clerke

    For the MakeGood, Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are... Read more »

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    The New Image of In-Image Ads

    AdMonsters on The New Image of In-Image Ads: One of the great projects of digital media this decade has been streamlining and simplifying ad placements. We have the technology — publishers can study where on the page they can get the most engagement, then figure out how to place an ad unit there, to grab... Read more »

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  • January 11, 2016 - The Makegood

    Merging a Pre-Targeting Mindset into the Marketing Mix

    By John Mracek, CEO, NetSeer So you’re a marketer who’s mastered retargeting. You’re reaching your current and former customers, anyone who has visited your website or downloaded your app, and even those who have merely done a search within your broad product category. That adds up to a large pool of prospective future converters, but... Read more »

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  • December 8, 2015 - American Media Press Release

    American Media, Inc. Announces Exclusive Partnership For In-Image Premium Advertising

    NEW YORK, Dec. 8, 2015 /PRNewswire/ — American Media, Inc. (AMI) has signed an exclusive deal with Corbis and Netseer to leverage previously untapped programmatic inventory with premium advertising. The agreement will allow advertisers to place targeted messages in photo images across AMI’s network of sites. Read full press release here

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  • November 17, 2015 - Kaptur

    Tapping the Power of Photos for Ad Targeting

    by Dennis Clerke, President of Monetization at NetSeer. Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of... Read more »

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  • November 9, 2015 - CIO Review Magazine

    Leveraging Big Data Requires the (Expert) Human Touch

    by Behnam Rezaei CTO and Co-Founder, NetSeer Read article here, pg. 146

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  • October 20, 2015 - The Makegood

    Engaging the Digital Goldfish: Are You Contextually Relevant?

    by Dennis Clerke, President of Monetization at NetSeer. A recent PBS NewsHour story on chronic illness plaguing adults was a photo essay. No statistical data, no mention of medical journals, no expert doctor commentary. Only pictures of people with their illness written on their arms and hands covering their mouth. Yet, it was engaging and... Read more »

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  • October 12, 2015 - Programmatic Advertising

    Digital advertising’s most critical pain points

    By Behnam Rezaei, CTO and Co-Founder, NetSeer There is no doubt that digital advertising has been a boon for many companies and industries. Allowing for greater measurement, targeting and access to consumers than ever before, it’s hard to uncover any drawbacks in its practice. There is room for improvement, however, especially in three areas, which... Read more »

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  • September 24, 2015 - Programmatic Advertising

    The Slant – Programmatic Q&A with NetSeer’s CEO, John Mracek

    NetSeer recently launched an in-image advertising partnership with Corbis, giving advertisers the ability to use programmatic means to target prospects with in-image ads. NetSeer’s CEO, John Mracek, discusses in-image advertising’s impact on B2B marketers. Read full article here

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  • September 21, 2015 - Kaptur

    Data Driven Stock Photography

    While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part of the issue seems to... Read more »

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  • September 16, 2015 - MediaPost

    Corbis, NetSeer Partner For In-Image Programmatic Advertising

    Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising. “For in-image advertising to make sense for major brands, it needs to deliver sufficient scale,” stated Gary Shenk, CEO of Corbis. He added that the Corbis-NetSeer partnership allows advertisers to “have access to the same delivery, tracking... Read more »

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  • September 15, 2015 - The Drum

    Bill Gates’ photo licensing firm Corbis launches in-image advertising platform with NetSeer

    Corbis, the Bill Gates company which owns 100 million images and more than 800,000 video clips, is pairing up with contextual ad targeting firm NetSeer to launch a global programmatic platform that will allow advertisers to programmatically target and buy in-image ad content and allow publishers to monetize their photos and videos. Both companies said... Read more »

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  • September 15, 2015 - Press Release

    Corbis & NetSeer Announce In-Image Advertising Partnership

    MOUNTAIN VIEW, Calif. & SEATTLE — Corbis and NetSeer today announced the launch of the industry’s first global programmatic platform for premium in-image advertising. The platform enables advertisers to programmatically target and buy premium In-Image advertising content while providing new monetization opportunities for publishers to thrive utilizing the visual content on their websites. Publishers are... Read more »

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  • September 2, 2015 - Programmatic Advertising

    The new marketing cylinder (not cone) has holes in it, but that’s OK

    By Brian McAllister Vice president of media operations; Netseer Have you been pouring your ad campaigns into the hackneyed “marketing funnel“? You know, hitting contextual content at the wide upper funnel, lookalike marketing in the broad funnel middle, and then persistent retargeting over and over again until conversions somehow squeeze out through the small lower... Read more »

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  • July 14, 2015 - Programmatic Advertising

    A 99.9% waste of time, or just poor attribution?

    By: Brian McAllister, VP, Media Operations, NetSeer Let’s say you’re an advertiser running 1,000 online ads, and I told you that 999 of those ads were a complete waste of time because they weren’t converting. You’d reply that all 1,000 ads are valuable because they’re all hitting consumers during different points of the purchase funnel.... Read more »

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  • June 15, 2015 - The Makegood

    People of Ad Tech – CEO John Mracek on concept targeting

    Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in... Read more »

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  • June 3, 2015 -

    NetSeer Appoints Brian McAllister Vice President of Media Operations

    NetSeer, a provider of premium concept-based audience and online media solutions for publishers and advertisers, has named Brian McAllister, a proven expert and leader in revenue optimization and business analytics as Vice President of Media Operations. In his new role, McAllister will report to NetSeer CEO John Mracek. McAllister joins NetSeer with more than a... Read more »

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  • May 15, 2015 - The Makegood

    Gold Fever: The Case for Prospecting

    For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking... Read more »

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  • April 28, 2015 - Programmatic Advertising

    Let’s talk programmatic – NetSeer’s Behnam Rezaei on the perils of cookie bombing, retargeting and last-touch attribution

    Behnam Rezaei’s mind is like a sponge. With his robust background in electrical engineering, he soaks in all things related to the technical details of marketing, from prospecting best practices and attribution modeling to designing a new concept targeting engine for boosting client conversions. Rezaei is the founder and CTO of NetSeer, a programmatic platform... Read more »

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  • April 23, 2015 - Programmatic Advertising

    Let’s talk programmatic: NetSeer’s Kit Simon gives advice for women in digital media sales PT 1

    Kit Simon has a 40-year career in digital media sales, working from the ground up in media from the Chicago-area to Silicon Valley and beyond. She witnessed the birth and proliferation of the digital advertising industry, attending the very first Interactive Advertising Bureau (IAB) meeting in 1996, and today operating as the president of media... Read more »

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  • March 30, 2015 - Press Release

    Kit Simon Appointed President of Media for NetSeer

    NetSeer, a provider of high performance concept-based advertising solutions, has named Kit Simon, an accomplished industry sales executive with an extensive record of unparallelled team-building and revenue growth, as President of Media. In this new role for the company, Simon will report to NetSeer CEO John Mracek. Simon joins NetSeer at a time when the... Read more »

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  • October 16, 2014 - NetSeer

    NetSeer Forms Strategic Alliance with LiveRamp to Make Intent Data Directly Available to Advertisers

    NetSeer, the creator of concept-based targeting for advertisers and publishers, today announced a strategic partnership with LiveRamp, the leading data onboarder enabling brands to connect customer data to marketing applications. Through this alliance, brands will be able to integrate their first-party data with NetSeer’s lookalike and user-intent segments to optimize their prospecting and campaign performance.

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  • October 7, 2014 - Kaptur

    Embedding Images: A Contextual Ad Delivery Model

    ….NetSeer has developed an in-image ad solution that matches the ad against the content of the page the image is placed in – an approach that adheres closely to publisher intent, and therefore greater relevancy between ad and image. See the full article that appeared in Kaptur by Robert Henson  

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  • August 6, 2014 - DataInformed

    NetSeer Sees Potential for In-Image Monetization

    One company that is taking a different approach to advertising on and monetizing online images is NetSeer, which uses algorithms to choose hyperlinked topics that will be displayed in a unit at the bottom of editorial images. See the full article in DataInformed by Mindy Charski  

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  • July 2, 2014 - Adotas

    In Image, but Out of Context?

    Dennis Clerke, NetSeer’s president of monetization, offers up sage advice on the most effective strategies for in-image advertising. Read all about it in today’s Adotas…

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  • June 18, 2014 - NetSeer

    NEWSFLASH! In-Image Monetization for Publishers

    We rolled out a seriously cool new service today, that puts revenue in the picture for publishers. It’s called InImageLinks, and we’ve kickstarted this solution with a program that puts you in the money. Sign up before July 31, 2014, and we’ll match your revenue dollar-for-dollar up to $500 for the first 30 days*. Pretty sweet. READ ALL... Read more »

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  • June 18, 2014 - NetSeer

    NetSeer Introduces InImageLinks, a New Image-based Revenue Stream for Publishers

    NetSeer, the creator of Concept-based targeting for advertisers and publishers, today announced the launch of InImageLinks™, its in-image advertising solution that delivers new revenue opportunities for publishers. InImageLinks allows publishers to monetize previously untapped page elements, combining editorial images with contextual search links that are exceptionally relevant to the associated article content.

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  • June 16, 2014 - NetSeer

    We’re Talking ‘Math Behind the Motives’ at Predictive Analytics World This Week

    Media and Murder: By the Numbers Presenter: Dr. Vwani Roychowdhury, co-founder and chief scientist at NetSeer, and professor of big data at UCLA. This session dives into predictive technology for marketers and will take you from genes to memes as we discuss how mathematical algorithms that emulate human cognition can interpolate between ideas to derive... Read more »

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  • May 27, 2014 - The Makegood

    NetSeer’s ConceptGraph Reading Between the Lines

    The Makegood recently spoke with John Mracek, CEO of NetSeer, about its [ConceptGraph] intent engine. Click to read main article

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  • May 2, 2014 - Digital Hollywood Spring

    We’re on Stage! Digital Hollywood, May 8th

    Join NetSeer CEO, John Mracek, and other industry leaders at Digital Hollywood next week. Here’s the scoop on the panel: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting Thursday, May 8, 2014 at 11 am For additional details, see the Digital Hollywood site.

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  • April 7, 2014 - AdExchanger

    Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool

    Netseer’s products include media-buying services and a contextual links ad network. And this week it launched a viewability solution called the Predictive Viewability Engine. AdExchanger spoke with CEO John Mracek.

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  • April 1, 2014 - NetSeer

    NetSeer Deploys Predictive Viewability Engine to Optimize Media Budgets Against Viewable Impressions

    NetSeer, the creator of Concept targeting for advertisers and publishers, today announced its new Predictive Viewability Engine, offering viewable-impression metrics that are fully integrated into its ConceptGraph™ intent-based targeting platform. We've also aligned with Media Ratings Council Accredited Partner, Alenty, to Detect 98 Percent of Viewable Ad Impressions.

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  • March 26, 2014 - ClickZLive

    Join NetSeer CEO, John Mracek, at ClickZLive for an In-Depth Look at What Turns RTB into ROI (4/3)

    Maximize Your Real-Time Bidding ROI: Top 10 Missed Opportunities RTB is a huge opportunity, but also a huge challenge. Already, over a third of digital ads are bought programmatically, and that percentage will rise to nearly 100% in years to come. As marketers embrace RTB, they continue to make mistakes, but there are many opportunities... Read more »

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  • March 24, 2014 - iMedia Connection

    iMedia Connection: How Publishers Can Fill the Keyword Gap

    Some endeavors should not be undertaken blindfolded — driving, brain surgery, or operating a chainsaw — for starters. While ad targeting may seem like an odd companion to that list, “blind” targeting can be a perilous undertaking in the absence of contextual and behavioral signals. And yet advertisers and publishers are finding themselves in this very... Read more »

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  • December 5, 2013 - Press Release

    NetSeer Appoints Dennis Clerke President of Monetization

    NetSeer™, the creator of Concept targeting for advertisers and publishers, today announced the appointment of Dennis Clerke as president of monetization, reporting directly to NetSeer CEO John Mracek. NetSeer provides ad-targeting solutions based on its patented ConceptGraph™ intent engine that emulates human thinking by forming natural associations between words and ideas. In this new role,... Read more »

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  • November 22, 2013 - Adotas

    OMMA RTB: The New Game Of Retargeting

    ADOTAS – You’ve seen them on the Internet – those pesky ads that seem to follow you across websites for that Moncler down vest you’ve been coveting, or that red coffee pot you viewed once on an online retail site. It’s these ads that give the retargeting industry a bad reputation, but for marketers they... Read more »

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  • August 6, 2013 - iMedia Connection

    Defining “Premium” In A Programmatic World

    In online advertising today, the notion of "premium" is bantered around quite a bit. That's because premium ads are generally associated with deep pockets and brand advertisers (in other words, those highly desirable clients coveted by our industry).

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  • June 14, 2013 - MediaPost

    Programmatic Premium Can’t Truly Be Premium Without Considering Context

    RTB should be the best thing that ever happened to our industry, but it’s not living up to its potential.

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  • June 11, 2013 - iMedia Connection

    Adding Paid Media To Earned And Owned For Unpredictable

    In today's world of non-stop reportage, social journalism, and grab-and-go newsfeeds, brands need to respond to breaking news quickly. Financial firms likely have a vested interest in an economy threatening to fall off a cliff, while a home furnishings company may want a voice around sudden news of housing-market improvements.

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  • June 7, 2013 - BizReport

    Platform May Offer Solution to Banner Blindness Problem

    In 2012 more than $37 billion were spent on ads in the US, with more than 5 trillion display ad impressions served. And, while consumers see 63 ads per day on average only about 8% are clicking on those ads.

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  • June 5, 2013 - Press Release

    Netseer’s Rapid Response Digital Advertising Service Gives Brands a Relevant, Timely Voice Around Unpredictable News & Events

    NetSeer", the originator of Concept Targeting, today announced its new Rapid Response media service, which empowers brand marketers and agencies to quickly launch highly strategic digital advertising campaigns in response to unpredictable news and events.

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  • May 31, 2013 - Mobile Marketer

    Moving Beyond the Cookie- Dependent Economy on Mobile

    Mobile advertising is beginning to mature, but still has a way to go. We have witnessed broadscale consumer smartphone and tablet adoption amid predictions that mobile phones will outship PCs this year, earning these devices a first-screen status in their own right.

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  • April 18, 2013 - Adotas

    Today’s Burning Question: IAB Internet Advertising Revenue Report (Part 2)

    ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?”

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  • September 27, 2012 - Press Release

    David Carlick Joins NetSeer Board of Directors

    NetSeer today announced that David Carlick, Chairman at ReachLocal (NASDAQ RLOC), has joined its Board of Directors. NetSeer’s patented concept matching technology suite is rapidly advancing the way digital media is bought. By mapping the concepts that matter most to brand marketers, NetSeer aggregates relevant display, mobile, and video inventory to create a premium content channel without sacrificing scale.

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  • March 20, 2012 - Press Release

    Peter Horn Joins NetSeer as CRO

    Digital Media Veteran To Help Fuel Concept Advertising Revolution. NetSeer today announced that David Carlick, Chairman at ReachLocal (NASDAQ RLOC), has joined its Board of Directors.

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