LAST UPDATED: OCTOBER 27, 2014
We follow the best practices in the industry
We’ve designed our policy to make sure You have a clear idea of how information is, and is not, used both for our Clients’ sites, and our own Website. Here’s what You need to know:
Personally Identifiable Information
Personally identifiable information (“PII”) is data that identifies You personally, such as your name, address, telephone number, email address, or birth date. We do not collect PII from Client websites via our ad servers or technology. We do, however, collect any data that You choose to share with us on our Website, such as signing up for newsletters or opting in to receive information from NetSeer.
Non-Personally Identifiable Information
Non-Personally Identifiable Information (“NPII”) refers to information that cannot be used to identify a specific person. Examples of NPII includes things such as your Internet Protocol (“IP”) address, the type of Web browser you use, the operating system you use (such as Windows or Macintosh), and webpages you may have visited. We collect NPII when you visit the NetSeer.com Website, or the websites of our Clients. This is captured via a standard “cookie”, which is used by nearly every website today. A cookie is a small text file made up of alphanumeric characters. Cookies, however, do not collect or transmit PII.
How we use NPII
We use NPII for three basic purposes. The first is to “frequency cap” ad campaigns that we administer. Frequency capping controls the number of times You are exposed to an ad, which results in a better experience for You and the advertiser. The second way we use NPII is to serve appropriate promotions from advertisers if You have expressed an implied interest by visiting that advertiser’s site (known as “retargeting”).The third way is for Interest-Based Advertising (IBA), which uses consumer data from the ad exchanges to infer intent. NetSeer retains this data for 60 days, after which the data is aggregated and maintained for an additional two years solely for reporting purposes. While we also use NPII in a limited fashion for the administration and operation of our Site, it used primarily to improve the overall quality of experience with the information we provide on our Site. We do not share user-level data with third parties and only aggregate data is shared for reporting purposes.
It’s your choice to opt-out
If You would like to opt-out of NPII-based retargeting, please return to our homepage at www.netseer.com and click on the “Opt out” button at the bottom of the page in the footer. Upon clicking “Opt out,” NetSeer will place an opt-out cookie on your browser. The opt-out cookie means You will not be retargeted by ads served through NetSeer’s media platform. If You delete, block or otherwise restrict cookies, or if You use a different computer, mobile device or Internet browser, You may need to renew this opt-out choice. However, if You do choose to opt-in, NetSeer will delete the opt-out cookie and You may again be retargeted with relevant advertisement based on your visits to websites of our advertising clients.
Compliance with the Network Advertising Initiative
NetSeer adheres to the Code and is a member of the Network Advertising Initiative (NAI) – a coalition of more than 90 leading online advertising companies championing the responsible and transparent use of information for Interest-Based Advertising. Since 2000, the NAI has been working with the leaders in online advertising to build consumer awareness and to reinforce responsible business and data management practices and standards. NetSeer will sometimes use third-party data providers to complement our product offerings, and some of these companies are also fellow members of the NAI. For more information on the NAI, or to opt out of behavioral targeting delivered by NAI member companies, please visit www.networkadvertising.org.
NetSeer does not build and supply customers with any sort of custom segments. Nor does NetSeer engage in retargeting campaigns that market prescription drugs. However, NetSeer may offer retargeting services for consumer health products that do not require a prescription. Examples of where retargeting might be offered include certain health categories such as fitness equipment, calorie counters, etc.
Our relationship with TRUSTe
NetSeer is a licensee of the TRUSTe Ads Program. TRUSTe is an independent organization with the mission to build a user’s trust and confidence in the Internet by promoting the use of fair information practices.
If You have any questions or concerns regarding this statement, You should first contact NetSeer using the contact information provided at the bottom of this page. If You do not receive acknowledgment of your inquiry or your inquiry has not been addressed to your satisfaction, please contact TRUSTe by visiting the following site: https://feedback-form.truste.com/watchdog/request. TRUSTe will function as a liaison with NetSeer to help resolve your concerns.
The Site may include links to other sites that are controlled by parties other than NetSeer. Because NetSeer does not control the data collection policies of any website linked to from this Site, third-party sites are not covered by this Policy. We recommend that You carefully review the individual privacy policies governing any sites that You visit
HOW WE USE AND STORE DATA
We take all reasonable security measures to protect our data. Our data repository and databases are within a local intranet network that is not visible and accessible from outside of NetSeer’s internal network. No third-party service and data storage provider is used to keep the data and any entry route to our database or data repositories must go through our VPN and firewall protection.
Information related to children
Our products and services are designated for a business audiences, and those that are 21 years of age or older. We do not knowingly collect data from children under the age of 13. If we are made aware that we have received data from anyone under the age of 13, we will take reasonable action to remove that information from our records.
For questions or more information
For questions or concerns regarding this Policy, You can always send an e-mail to hello[at]netseer[dot]com. As an alternative, You may contact us at the below address:
Attn: Privacy Department
150 Mathilda Place, Suite 102
Sunnyvale, CA 94086
Copyright and trademarks
The contents of this website are ©NetSeer, Inc. NetSeer, the NetSeer logo, ConceptLinks, ImageLinks are trademarks of NetSeer, Inc. All rights reserved. All other marks are property of their respective owners.